Gender Issues

I stumbled on this link today and I sat and looked at it in wonder.LINK

What we have here is a cosmetics kit the size of fishing tacklebox. The possiblities are endless or as the ad says ... "Create over 60,000 looks with this stunning profusion of versatile colors. This chic, multi-tiered must-have comes complete with essential applicators." OK, I'm a guy and this is way out of my knowledge set but I have to ask what does it mean by "essential applicators"? My only response is to echo what the Dad says in the Luann comic "Thank-you Lord for making me a guy."