I see that an "all natural" desert restaurant chain named Pinkberry in the States has fallen afoul of reality. "Natural" ingredients will rot, decompose or go rancid in an hour to a day or so. For that reason we created the whole industry of food additives so that we can make a donut in 1990 and have it still be "fresh" in 2008.The harsh reality is that the food industry is designed to sell us water, salt, sugar, fat and air for as high a mark-up as possible. In order to make us to pay for these cheap foods the industry flavours them with "natural" or "synthetic" additives.
So what we mostly pay for is flavoured water, salt, sugar, fat and air that can't go bad. The "best before" date on these foods are mostly made up to make people throw the food away and buy some more not because the food has changed in any significant way. Anyway, welcome to reality Pinkberry. What I like about this article is that they took the time to completely chemically deconstruct the ingredient list for the desert. If fact you could pretty much find the same list for everything from Twinkys to Pogos.
PS I think this is the first post possibly ever where I didn't use ellipses ... but then again I may have overused quotation marks as an indication of dubious meaning.
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